Are you looking for the top tips for a better marketing campaign? So is everyone else! The good news is there is an easy solution to all your struggles with creating innovative digital marketing campaigns — it’s hiring a media partner.
As marketing guru Joe Chernov once said, "Good marketing makes the company look smart. Great marketing makes the customer feel smart."
Your team may get the company by with good marketing. Still, expert guidance from a digital marketing agency will optimize your efforts into great marketing that sets you apart from the competition. The benefits of hiring a marketing agency should not be underestimated. Here are at least seven reasons why you should consider hiring a digital media partner for your next campaign.
The Breadth and Depth of Expertise
Digital marketing is a powerful tool that allows your brand to connect with consumers on a hyper-personalized and meaningful level. The best part is consumers actually want brands to build relationships with them. You just have to give the extra effort. In fact, 64% of consumers say they want brands to connect with them, and another 90% purchase from brands they follow on social media.
This means keeping up with all the latest techniques and strategies and combining relevant channels for maximum results (example: TV and digital) — insight only experience and expertise can provide. Consumer behavior and digital marketing capabilities are constantly evolving. Most businesses now use some form of digital marketing in their campaigns, but it takes a lot more than the basics to stand out.
New Creative Insights
Furthermore, new creative insights into your marketing will impact how you reach and interact with your target audience. Your messaging and content may be working for now, but it's essential to continue seeking more innovative ways to communicate and connect with consumers.
With a digital marketing agency, you'll have access to creative insights that could optimize your strategies not only right away but throughout the partnership. This is because an agency has a diverse group of experts to contribute to new insights. Agencies also have access to an array of skills that can bring together all of your marketing channels cohesively.
It's Cost-Effective
An agency will work with you on an agreed-upon price — no matter how many talented team members they hire. Building a digital marketing team in-house, however, isn't as reliable. In-house costs are more inconsistent and subjective to the employee and their skills.
You also have to pay for more than their varying salaries, such as:
- Hiring costs — studies present an average cost of $4,129 per hire, although that number can increase dramatically depending on the position.
- Ongoing training costs — cost varies by industry, but research suggests the following averages: $1,678 per employee in businesses with 100-999 employees, $581 per employee for companies with 1,000-9,999 employees, and $924 per employee for those with 10,000 or more employees.
- Benefits — another factor that ranges dramatically from company to company, but some studies report around $21,726 annually per employee.
Easy Access to Data and Tracking Campaigns
Data-driven marketing is gold in the advertising world, especially when it comes to digital platforms. After all, isn't that what makes modern-day marketing so powerful and successful? Brands can collect and track data that broadens the holistic view of their specific audience so that they can give the personalized and relevant experience consumers crave at every touchpoint.
The problem is that you can collect all the data you want, but if you don't know how to turn that data into insights — it won't be of use. Less than half of marketers are confident with their incoming data and feel they can interpret it correctly. On the other hand, 57% interpret their data incorrectly and likely receive the wrong answers. A marketing agency has more expertise in the field since they specialize in it so that you wouldn't have this problem with the right partnership.
Stay Up-to-Date and Ahead of the Curve
The advertising environment is constantly changing. This is especially true since Gen Z is beginning to snatch up more consumer buying power, altering marketing dynamics as we once knew them. You must always look for more innovative and relevant ways to reach the right consumers with your brand.
Unlike a decade or more ago, consumers today prioritize brand values, social responsibility, and equality. Recent statistics support this claim, finding that 70% prioritize brands that address social and environmental issues, 71% purchase from companies with the same values, and another 62% said diversity in ads influences their purchasing decisions.
Experience More Growth
The right marketing channels vary from brand to brand, depending on your target audience and where/when they're most active.
The right media partner will:
- Take the time to understand your business and needs thoroughly
- Learn all the ins and outs of your audience
- Use that insight to match you with the proper channels
- Establish your presence on those channels using that platforms specific language and best practices
All of this adds up to maximized potential and more growth.
Maintain Peace of Mind
There's a right way to do marketing, and there's a wrong way. To ensure your company is guided by only the most effective strategies and best practices in the industry, a media partner could be more beneficial than working on it in-house.
Creating a Partnership is Easy
A media partner can take on any marketing goals, short-term and long-term, while you get back to more important matters like growing your business. With Western Mass News Marketing, you can rest assured that you're receiving nothing but the best. Our dynamic and diverse experts have substantial experience bringing desirable results to your marketing campaigns.
