Crystal Dunn

Crystal Dunn
Crystal has over 5 years of experience as a highly resourceful, proactive, and customer-focused professional with a background in digital marketing arenas and hospitality/tourism. She has a strong passion for empowered media & digital brands and is thrilled to now be a part of the Western Mass News Marketing Team!
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Recent Posts

Why You Should Be Implementing Content Into Your Marketing Plan

Content is crucial for every element of digital marketing. It's a destination for your paid ad campaigns, a way to reach new consumers through search engines, and a tool for demonstrating your expertise. Let’s discuss what content marketing is and...

A Complete Guide for Successful Legal Marketing

Through effective marketing, legal practices can establish themselves as experts in their field, experience growth by acquisition, reach target clients, and boost firm awareness.  

Marketing your law firm might seem daunting at first blush, so we’ve...

Top Tips for Lifestyle Marketing for Local Businesses

Whether you want to speak to your customers' existing lifestyle or a lifestyle that your customers aspire to live, positioning your brand as the solution to fulfill your audience’s goals and desires is key. Unlike other types of strategies...

Advertising With Co-Op Dollars: What You Need to Know

In co-op advertising, manufacturers and retailers work together to manage the marketing campaigns for select products. As a result, co-op advertising allows you to expand your reach and represent new products. In addition, it helps manufacturers...

Email Marketing Tips to Help You Succeed

Although the fear of sending messages to cluttered inboxes can be intimidating, good email marketing techniques can help make sure your efforts aren't wasted. Using the correct methods, you can effectively reach your audience through this medium and...