Elisa Ladue

Elisa Ladue
Elisa LaDue has over 25 years of experience in Broadcast Television and marketing. Elisa started her media journey in Norfolk, Virginia working at an advertising agency and then at the local ABC affiliate. After a military move to the Springfield area, she continued in the industry with a focus on market research. At Western Mass News she leads our team of Sales Support Coordinators, handles National and political advertising transactions, and Paid Programming. She is an active volunteer with two regional animal rescue groups – helping with their social media presence, newsletters, and adoption events.
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Recent Posts

Do's and Dont's for Measuring Cost in CPM

There are two main pricing models for businesses to choose from for paid advertising: cost-per-click (CPC) and cost-per-impression. CPC entails paying a certain amount whenever a user clicks on an ad. Meanwhile, cost-per-impression charges a fee...

Cause Marketing Tips for Local Small Businesses

Cause marketing is a type of promotional advertising that achieves two goals. First, it betters or raises awareness about an important societal issue, and second, it increases profitability or brand awareness for the company doing the marketing....