Many business owners are reluctant to produce and broadcast TV commercials because of their perceived unaffordability. The fact is, however, that TV advertising offers one of the most affordable ways to promote your brand and offerings. Depending on how you approach TV advertising, the cost of creating a TV commercial doesn't have to be high, enabling you to benefit from this platform and generate positive ROI. The following are some things you should know about TV commercials and the costs behind them.
TV Advertising Is Affordable for Everyone — Even Small Businesses
People often think of TV advertising as an inaccessible and expensive medium for large brands with large budgets, but this isn't the case. Affordable TV commercials are available for businesses just starting and looking to grow. Thanks to high-quality, cost-effective TV commercials, many small businesses have increased their brand awareness, sales, and bottom-line.
TV ads are among the most affordable ways to advertise, and they're also one of the most effective marketing tools. Many brands are shocked to discover the affordability and accessibility of a TV commercial. Whether you own a small business that's new or more well-established, TV ads can help expand your brand awareness and customer base.
What Determines TV Ad Cost?
So, how much does it cost to create a TV commercial, exactly? The price of your TV commercial will ultimately depend on several things.
These price factors include:
- The length of the ad
- Who produces the ad
- The market where the commercial airs (the price of a local TV commercial will be lower than national)
- The number of times the commercial airs
If you're considering getting started with a TV commercial, keep in mind that local TV commercial prices range. However, it’s good to remember that the average cost for local TV is just $5-10 per 1,000 views.
The ROI of a TV Commercial
The ROI of TV commercials can be very lucrative, depending on how much you spend on your ads and how well they perform. The key is using this platform the right way to connect with audiences. Many people still watch TV regularly, and you'll have the chance to stand apart from competitors that spend more on digital advertising alone.
The Reach of TV
Don’t underestimate the power of TV when it comes to advertising a business. There are over 121 million TV-watching households in the U.S., and that number continues to grow. While many people use online streaming services where they often encounter over-the-top (OTT) ads, people also watch traditional linear TV, making commercials a worthwhile investment.
By reaching locals and other audiences, you'll be able to increase brand awareness, recognition, and sales. People are more likely to trust brands they see on TV, making these ads an effective supplement for other types of ads.
Commercials Help Your Community Remember Your Brand
TV commercials are also more memorable than other ads because of the emotions they evoke or the catchy jingles they present. Many people have experienced ad fatigue when online, which causes them to ignore most digital ads after seeing as many as thousands every day. An engaging TV commercial can get around this fatigue by presenting your brand more memorably.
People will likely come to know and trust your brand with an ad that appears on TV multiple times. People resonate with commercials because of their unique nature, with the ability for brands to sufficiently explain their values and offerings in a short period.
Having a local TV commercial will also establish your brand as part of the community, further gaining the trust of locally targeted audiences.
TV Ads with Western Mass News
If you want to begin producing an affordable and high-quality commercial that yields positive ROI and excellent results, we’re here to help. Our team will work with you to understand your business goals. Based on these objectives, we will facilitate a brainstorming session. During this session, you and your media partner will develop a script to guide your commercial.
With our assistance, you'll determine how to position your business to stand out with a TV ad. Most of the commercials we help produce can be filmed in a day and reviewed within a week. This means that your commercial will be on air in no time, allowing you to quickly experience the benefits of TV advertising.
Connect with Us to Get Started
At Western Mass News, we can connect you with local audiences throughout the state. We'll give you access to leading local TV stations, including FOX6, CBS3, and ABC40. Our full-service production department can handle every stage from concept to completion based on your needs.
