Social Media Marketing for Newbies: What you Need to Know

Mary Deliso

Mary Deliso About The Author

Nov 10, 2021 12:54:00 PM

Social Media Marketing for Newbies What you Need to Know

Ready to attract the right audiences, engage with people who want your services, and grow a loyal base of customers? Social media marketing remains one of the most important channels for businesses because it offers access to billions of users and the ability to significantly raise brand awareness, drive traffic, and ultimately boost sales. 

If you're not using social media as part of our marketing campaigns, you're missing out on a huge opportunity to get results. If you want to develop the perfect social media marketing strategy for your business, the following is a guide to social media for beginners. 

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Know Your Products and Ideal Audience 

Different businesses can advertise best on certain platforms over others. For example, creative businesses that are visually focused work well on platforms like Pinterest or Instagram. Meanwhile, LinkedIn works best for reaching professional audiences. Generally, knowing your specific business and what you're offering will help determine which social media platforms to use.  

Screen Shot 2021-09-07 at 1.52.45 PMTake some time to know your ideal audience, including their demographics, age, gender, location, interests, and behaviors. Once you know your audiences well enough, you can decide which platforms to use for targeting them.  

Choose Your Social Media Platforms 

Based on your specific audience and brand, select the platforms that are best for your business. Depending on your audience and offerings, there are several popular platforms available to use. These include: 


Billions of people use Facebook, including younger and older audiences alike. Businesses can launch highly targeted Facebook ads and efficiently manage their campaigns. In addition to ads, companies can create personalized pages to share blog posts, general updates, and details about offerings. They can also communicate with their audiences using likes, comments, and shares or connect directly with them via private messaging.  


Instagram is a visual platform that's great for sharing images. Creative, trendy brands will prosper on Instagram. If your business is highly visual by nature, this platform is often best to use to engage users with appealing product images, behind-the-scenes photos, and more.  


If you're marketing to professionals, LinkedIn is the best platform to use. Promote your business using ads, or connect with others and share ideas, blog posts, and more. In the process, you’ll significantly expand your network and get your brand out there in a professional setting. 


For bite-sized content and ads, Twitter is another popular platform that many businesses use. Share brief posts that stay within the 140-character limit, or develop ad campaigns that attract the right audiences. Many users will also contact brands on Twitter when they have a problem or decide to promote a product they love. Businesses can take this opportunity to connect with people or provide customer service. 

Create a Consistent Posting Schedule 

Screen Shot 2021-08-23 at 12.53.13 PMTo successfully implement a social media strategy, you need to create a clear plan for your posts, deciding what to post and when. In addition, you'll need to choose which key performance indicators (KPIs) to measure depending on your content. 

It's important to post daily with a consistent schedule. You should also engage and interact with your audience, which will help keep you top of mind and show that you value your audiences. 

Dive into Paid Advertising 

Develop a budget and launch a paid social media advertising campaign when you're ready. Paid advertising can help you gain more followers and a larger audience. You'll also be able to reach that audience with more ease.  

Another advantage of paid social media ad campaigns is the ability to track the engagement of your campaigns. Platforms like Facebook give you the tools you need to track your success, but you can also integrate them with other platforms. You'll gain insights into different aspects of engagement, such as likes, shares, and comments.  

This can help you gauge the success of your campaigns and determine what steps to take to optimize them better. Don't be afraid to A/B test ads with two different ads that feature varying messaging or visuals. Based on each ad's performance, you can decide which to keep running and which to pull. As you identify the ads that work and the ones that don't, you'll get a better idea of how to reach audiences. 

Ensure Social Media Marketing Success by Working with a Media Partner 

Social media marketing can be an invaluable asset for your brand, but it's important to know how to approach your campaigns. Small businesses just getting started with social media marketing may not have the time, experience, or resources to handle their strategies effectively.  

If you're inexperienced with social media marketing, having some help in the form of a media partner can ensure success. The ideal partner will help you get your marketing plans off the ground and make the most of them. In turn, you'll be able to develop campaigns that stay within your available budget while maximizing ROI. 

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