There are two main pricing models for businesses to choose from for paid advertising: cost-per-click (CPC) and cost-per-impression. CPC entails paying a certain amount whenever a user clicks on an ad. Meanwhile, cost-per-impression charges a fee...
There are two main pricing models for businesses to choose from for paid advertising: cost-per-click (CPC) and cost-per-impression. CPC entails paying a certain amount whenever a user clicks on an ad. Meanwhile, cost-per-impression charges a fee...
In co-op advertising, manufacturers and retailers work together to manage the marketing campaigns for select products. As a result, co-op advertising allows you to expand your reach and represent new products. In addition, it helps manufacturers...
Maintaining a robust presence online can result in a considerable boost to your brand. Think about it: the Internet has become the "front door" for thousands of companies — and the greater the organization's online visibility, the more traffic...
Digital marketing is integral for businesses today if they want to reach most audiences. If you want to sell your products or services, keep in mind that 78% of internet users conduct product research online before making a purchase, so digital...
More people are spending time online and watching TV than ever before. In fact, at the start of the COVID-19 pandemic, the viewership of connected TV increased by 81%. People are still staying connected more than they've ever been, even as the...
Your business needs integrated marketing campaigns to develop a cohesive and consistent experience for your audiences. Using integrated marketing, you can combine all of your marketing efforts to establish a singular campaign that maximizes your...
