How to Integrate Lifestyle Marketing into Your Marketing Mix

To avoid getting lost in the mix and to establish a stronger connection with audiences, lifestyle marketing is vital. It's no longer sufficient enough to build relationships with prospects through promotional ads alone. Instead, businesses can ...

Top Tips for Lifestyle Marketing for Local Businesses

Whether you want to speak to your customers' existing lifestyle or a lifestyle that your customers aspire to live, positioning your brand as the solution to fulfill your audience’s goals and desires is key. Unlike other types of strategies...