Western Mass News Marketing Blog

If you don't see results with your current marketing, it needs a revamp! Marketing has many angles, but Western Mass News Marketing is a full-service digital agency that offers everything a business needs to see more conversions. This includes...

Amid shortages, production slow-downs, a lack of workers, etc., many businesses have either stopped spending on advertising or are afraid to spend. The fact is, choosing not to market during the pandemic will hurt, not help, your business.    

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When marketing your brand, products, or services, you must have a specific target in mind. If you don't have a good understanding of your audience, you won't effectively reach them. Your messaging and creative depend on the specific types of people...

Content is crucial for every element of digital marketing. It's a destination for your paid ad campaigns, a way to reach new consumers through search engines, and a tool for demonstrating your expertise. Let’s discuss what content marketing is and...

With so many strategies and changing statistics, the world of advertising can seem overwhelming for new marketers. Familiarizing yourself with important advertising terms will broaden your understanding of the best tactics. Here are 21 advertising...

Like any other strategy, planning is crucial for marketing success. With so many factors to consider, from your audience to your company's short and long-term goals, it's necessary to take the time to research and determine what will work....

If you want to get the most from your marketing strategies, you need to conduct research that helps you develop a productive plan. By performing a sufficient study and connecting with your audience, you can create content that truly resonates with...

There are times when you're likely to come across two commercials back-to-back for nearly the same—if not the same—product or service. You may notice that they come from two different businesses competing for the same audience. These ads may have...