Here's What You Should Know About The Affordability of Creating a TV Commercial

Many business owners are reluctant to produce and broadcast TV commercials because of their perceived unaffordability. The fact is, however, that TV advertising offers one of the most affordable ways to promote your brand and offerings. Depending on...

Why TV?

If your marketing team is looking to target and reach a wider audience, establish legitimacy, and build trust with consumers, TV is one of your best bets. TV is just as important as ever because of its many benefits and the millions of captive...

Advertising With Co-Op Dollars: What You Need to Know

In co-op advertising, manufacturers and retailers work together to manage the marketing campaigns for select products. As a result, co-op advertising allows you to expand your reach and represent new products. In addition, it helps manufacturers...

Creating a TV Commercial 101: What you Need to Know to Get Started

TV advertising remains among the best medium for promoting your business and is one of the most popular platforms to reach your audience. It also has among the highest return, with as much as 300-500% ROI for TV commercials. Well-produced...

What Kind of ROI Can You Expect From TV Advertising

TV advertising remains one of the most effective forms of marketing available today. For example, early 2019 research indicates that the weekly TV reach in the United States among all adults 18 years or older was 90%. Add to that the widespread...

32 Important Advertising Terms You Need to Know Before Executing Your Campaign

Digital marketing is integral for businesses today if they want to reach most audiences. If you want to sell your products or services, keep in mind that 78% of internet users conduct product research online before making a purchase, so digital...

How to Successfully Combine TV and Digital Marketing

More people are spending time online and watching TV than ever before. In fact, at the start of the COVID-19 pandemic, the viewership of connected TV increased by 81%. People are still staying connected more than they've ever been, even as the...

Tips for Integrating Your Marketing Campaigns

Your business needs integrated marketing campaigns to develop a cohesive and consistent experience for your audiences. Using integrated marketing, you can combine all of your marketing efforts to establish a singular campaign that maximizes your...