Western Mass News Marketing leads the industry in OTT & CTV advertising by utilizing Premion, an award-winning OTT platform. Unlike other OTT platforms that use open exchange inventory, Premion works directly with 125+ premium publishing partners. With top-branded networks and content libraries – from TV shows and hit movies to thrilling sports events, live and video-on-demand – Premion delivers measurable outcomes and ensures highest quality content, transparency, and brand safety for advertisers.
Over the top (OTT) is an app-based platform that delivers long-form episodic video content directly over an internet connection, with content viewed on streaming devices like FireStick, AppleTV, Roku, etc., as well as Smart TVs, tablets, mobile phones, computers, and gaming consoles. Viewers use both subscription and ad-supported OTT platforms. Commercials served on ad-supported OTT platforms appear just like they do on broadcast television and are non-skippable.
The Premion difference – and the Western Mass News Marketing difference – is built upon key partnerships, which gives our advertisers first run at the most sought-after inventory in streaming video. Instead of purchasing inventory through an open exchange, we hand-pick our content providers, ensuring that our advertisers’ brands are shown on quality channels and content. Premion also offers unparalleled targeting to reach your intended audience.
"We have been advertising with Western Mass News Marketing since day one over 10 years ago but MY advertising with their stations goes back over 30 years. The sales team has always been very responsive and helpful. The production group has assisted with great quality ads and the not-to-be-taken-for-granted ability to 'get it' when it comes to design. But the proof is in the response, and the return we see from our investment has always been notable. I'm pleased to be part of the Western Mass News Marketing client family and look forward to the future!"
David Rosen from Gold Trader and The Diamond Shop
For businesses that want to maximize their reach and connect...
OTT refers to the content being delivered to consumers via the...
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Phone: 413-733-4040
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